Some of our MA International Design Enterprise (MAIDE) students visited their design counterparts at Philadelphia University to present their ideas to the design director of Canadian company UMBRA. Umbra, meaning ‘shade’ in Latin, are a world leader in modern, original, casual and affordable design for the home and are therefore a terrific company for developing designers to get involved with.
The MAIDE students worked with their Philadelphia colleagues to develop a range of ideas ready for pitching. After all the presentations, a total of four were taken back to the UMBRA design team for their consideration.
Relationships like this, with other universities and leading design firms, are great for our students and are a good footing for further similar opportunities to arise in the future.